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HAT BOXES

Recently we were asked about the hat boxes we provide. All hat boxes provided, are the standard thick cardboard boxes used nationally and internationally by top milliners and retailers. When you purchase a headpiece at Joel Alexander, a box is provided in the price, and when a hat or fascinator is hired, a box is […]
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JOEL ALEXANDER NATIONAL PRESS ASCOT 2015

It’s one of the most glamorous days in the racing calendar and guests enjoying Ladies’ Day at Royal Ascot certainly didn’t disappoint in their demure dresses and eye-catching hats. It’s a HUGE honour to receive any press, but receiving press at Ladies Day Ascot is truly up there… Having my gorgeous Client Ruth picked out […]
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A FABULOUS 30th BASH!

So at the weekend, Sunday the 12th of April to be exact, I attended a fabulous 30th Birthday Bash at Boulevard Newcastle. It’s been a long time waiting to have a reason to pop on my Black Tie suit, and retrain myself in the art of the ‘Real Bow Tie’ What a night it was, […]

NEW SEASON ROUND UP

Here is a condensed round up showing you some pieces from the fabulous collections from our suppliers for spring/summer 2015. They have been listening to you and us, and this year we see less straps and more capped sleeves and full sleeves. all collections are arriving and all will be here by the end of […]
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CHRISTMAS WINDOW

Christmas with Joel. With his Visual Merchandising background, Joel Alexander thrives on a theme to get his creative juices flowing ! With all the attention been on the hats and clothes most of the year, Joel has turned his attention to focusing on accessories for the Christmas window, showcasing the fabulous selections on offer for […]
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A Birthday Surprise

So my fantastic Mother (who some of you will know, as she helps my in the shop) celebrated her birthday at the weekend… We surprised Dianne (Mum) with a family Champagne reception at home, where she had know clues as to the day plans we had organised for her. Upon leaving the house we made […]
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A TRIP TO THE BOWES MUSEUM

A few weeks ago I had the pleasure of visiting the stunning Bowes Museum in Barnard Castle, County Durham. I have had the pleasure of knowing it most of my life, as i attend Barnard Castle School next door. On this particular occasion i was visiting the stunning fashion feather collection that i had read […]
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WE MADE IT ONTO THE DAILY MAIL ONLINE !

So one of our regular clients Ruth Roddem, the owner of the fabulous Saks Darlington came back with a hat she had previously bought as she wanted to freshen it up with some new feathers and crystals, so it would be ready for York Ladies Day 2014. I gave the trim a steam back into […]
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MY JOURNEY INTO MILLINERY

As many of you may have read by now, my journey into Millinery was not a natural one. After graduating with a 1st Class (hons) BSc ¬†degree in Fashion, i chose to take a gap year out to backpack around the globe, unfortunately during this time we fell into a global recession. Upon my return […]